David Mytton

The prosumer software commercial go-to-market approach

Published in Startups.

Pure prosumer software might be new but the fundamentals haven’t changed. Products cannot be successful without a deliberate commercial go-to-market approach.

The prosumer software commercial go-to-market approach

Energy efficiency, edge compute and serverless

Published in Cloud, Data Center Energy, Environment, IT Energy.

We want to encourage more efficient use of cloud resources but designing incentives is hard. That changes with serverless and edge compute. Now energy usage is linked to price.

Energy efficiency, edge compute and serverless

Opinionated software

Published in Product Engineering, Startups.

E-mail is seeing a wave of innovation. You might think that e-mail is “done” but opinionated software can appeal to niches of hundreds of thousands of customers. This is how startups can compete today.

Opinionated software

Carbon emissions aware cloud compute

Published in Cloud, Data Center Energy, Environment, IT Energy.

The first example of carbon aware compute is uniquely suited to hyperscale cloud environments. It becomes even more interesting with carbon aware load balancing and serverless.

Carbon emissions aware cloud compute

The best books for startup founders and CEOs

Published in Productivity, Startups.

Why startup founders and CEOs should read, what to read and how to find good books. I list my top 10 recommendations, 4 of which are nothing to do with startups.

The best books for startup founders and CEOs

Two phase pandemic

Published in Thinking.

I use writing to develop my understanding of topics. The best way for me to work through an issue is by writing, so this post is about how I am thinking about the pandemic in two phases: medical and economic.

Two phase pandemic

Lockdown London

Published in Photos.

Here’s what Lockdown London looked like 7am-8am on Sunday 5 April 2020.

Lockdown London

Presenting is just one part of speaking at conferences, and how to adapt to virtual events

Published in Product Engineering, Startups.

There is significantly more value in the long-tail of all the components of a talk than just speaking to people who happen to be present in the room at the time.

Presenting is just one part of speaking at conferences, and how to adapt to virtual events

The environmental impact of buying a new laptop – comparing the MacBook Air and Surface Laptop

Published in Environment, IT Energy.

Apple produces the most environmentally friendly laptops from both a carbon footprint and energy efficiency perspective, but it depends on which model you compare. The best thing you can do for the environment is to not buy a new laptop.

The environmental impact of buying a new laptop – comparing the MacBook Air and Surface Laptop

Data center energy and the importance of efficiency

Published in Cloud, Data Center Energy, Environment, IT Energy.

Data center energy usage has only grown by 6% in the last decade. How important have efficiency improvements been for decoupling energy from growth?

Data center energy and the importance of efficiency
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