There is scope to start something tackling the problem of data center energy consumption. However, there are significant challenges: how to measure the problem, the uncertainty around the current situation, and the limited number of growth buyers.
The world has moved to a rental model – access is cheaper and content available on demand. But what happens to your data when you get locked out, stop paying or the service goes down? Better to keep a copy and work locally.
US data centers are expected to use 660 billion litres of water in 2020. In 2018, Google consumed 15.79bn litres and Microsoft 3.61bn litres, primarily for their data centers. What is this used for and how does it impact the environment?